A VERY technical GTM consultancy for AI start-ups & scale-ups
It is the age of ultra-lean companies adapting to a constantly changing AI landscape. With the right systems we help commercial, operational and product engineering align, to look for PMF and come up with differentiation strategies quickly.
Iterate and adapt with sales/product alignment
A growth team who deeply understands your product
Our team has a strong academic and technical background, and a truly diverse GTM experience: ranging from AI, quantum, climate, fintech start-ups to scaling DICE (dice.fm, a massive UK success story) and Ticketer (powering 80% of UK bus transit)
Develop an evidence-based growth discipline
Our methodology involves building a sustainable system around:
1) a deep understanding of the client and 2) product-driven growth.
We work with you to identify unified customer metrics that let you iteratively improve on how you market, sell, support and build a product for your clients.
Services
Set up the right sales outreach tech
We design effective turnkey systems around an easy-to-use CRM with a feedback loop (Hint: 5000 automated emails won't work).
Find your Ideal Customer Profile (ICP)
Looking for your ICP needs some well planned iterations, we help fine-tune your messages for executives and tech audiences.
Whether you are launching in a new continent or in a new industry, we can set things up and get some early market feedback for you.
Quickly explore an industry/use case/geography
Our team
Jan Klug, Co-founder
15 years in Tech Finance X Product Leadership
20 years in FinTech, AI, Climate Risk, Big Data, Quantum
Dr Onur L Cetin, Co-founder




Contact Us
Never worked with consultants or a fractional GTM team? Feel free to reach out and let's discuss if we may be a fit for your needs!